During August 2020, we proudly waved the flag for healthy hearing by hosting “Hearing Health Awareness Month” across our 3 locations in West Texas.
With the challenges of 2020 resulting in so many of us now wearing face masks, so many people are realizing just how much they have previously relied on lip reading to communicate and how their hearing isn’t as great as they may have thought.
The aim of this month was to help the thousands of people within our communities to be better informed and better educated on the first signs of hearing loss and the steps that they should take if they’re experiencing any hearing challenges.
There were 3 key ways that we raised awareness.
Helpful and Informative Articles
To help educate the community, we crafted three detailed articles to share the facts and helpful information around hearing loss and the importance of addressing your hearing challenges.
#1 – Why Do So Many People Have an Untreated Hearing Loss?
With hearing loss being incredibly slow and gradual, it often goes unnoticed by the individual, with our loved ones and the people around us often noticing it before we do. This article shares some of the reasons for this and the steps that can be taken.
#2 – Why Should I Treat a Hearing Loss If It’s Not Hugely Impacting My Life?
Unless hearing loss is severely impacting us, then needing to have the TV slightly louder doesn’t feel like a big problem. This article shares why you should always treat a hearing loss even if it isn’t majorly impacting your life.
#3 – What Happens at A Hearing Assessment?
With so many myths and misconceptions, this article shares a step-by-step walkthrough of what happens at a hearing assessment and the best practices that Cornerstone Audiology follows to accurately assess all aspects of your hearing.
We Shared the Message Loud & Proud
Reaching as many people with this message was incredibly important, and between our team, our patients, and our reach through television, Facebook, and YouTube, we were able to reach thousands of people across West Texas.
This included 423 face-to-face appointments, 732 phone calls, and 11 Tele Audiology consultations.
On top of this, our “Hearing Health Awareness Month” messaging reached thousands through our TV commercial, over 3500 people through Facebook, and over 400 people on YouTube.
Our Trusted Patients Shared Their ‘Hearing Loss Stories’
“I began to miss out on some conversations and what was said in meetings at work. My concern was I would miss an important point or aspect of my job. I visited three hearing businesses, and Cornerstone had the best mix of ‘friendly and professional.’ One place made me feel like it was more about ‘selling me something.’ The other wasn’t as professional.
I would say that my first impressions of Cornerstone Audiology were that they were friendly, knowledgeable, and professional.
I would be missing out on much of life without hearing aids; Conversation, professional interactions, entertainment, and day to day things – like being able to hear a waiter, cashier, or the speaker at a drive-through. If you have a hearing problem, you should contact Cornerstone. You will enjoy the warm hospitality and learn all about your hearing and the different options in hearing aids.”
– Carl Cope
“I first became aware of a potential hearing problem in middle school but was unsure what to expect. As my hearing began to deteriorate into adulthood, I finally decided to consider another evaluation, I was concerned about cost and if it would really make a difference.
My first impression of Cornerstone Audiology was that it was friendly and caring. They were genuinely concerned about me hearing better rather than about selling me expensive hearing devices. With my hearing aids, I hear better in all settings. The radio and TV do not need to be set as loud. I can adjust settings to hear better in restaurants. I generally hear better during conversations with individuals and in small groups. What I would say to someone who is concerned about their hearing and who is considering Cornerstone Audiology as an option is that you should have your hearing evaluated. Cornerstone staff will provide you with information and recommendations for you to consider if there are genuine issues. You will find the Cornerstone staff to be caring and helpful. They will not pressure you to make a decision you are not ready to make.”
– Sam Ayers
“I first realized that I could have a hearing challenge when I was having trouble understanding voices on the television. In addition, my family seemed to be “mumbling” all the time! And I really could not understand the high-pitched voices of little children at all. My biggest worry was how expensive the hearing aids would be. My first impression of Cornerstone Audiology was how courteous the front desk staff were and how empathetic and professional Dr. Arnold was. I was impressed.
I have much less stress thanks to my hearing aids, because I can understand people the first time without asking them to repeat themselves. And I’m no longer at a disadvantage in crowded situations because I can adjust my hearing aids to hear voices above background noise.
What I would say to somebody that is concerned about their hearing and is considering Cornerstone Audiology is to please get your hearing tested! If you have a problem that can be helped with hearing aids, you will be so gratified at the change they will make to your life.”
– Cecilia George
“I was in my late 50’s, had a mild head cold, and flew from Lubbock to Houston. When I arrived on my return flight back to Lubbock, I could not hear anything out of my right ear. This was especially troubling to me as I am a professional musician and, at the time, was a professor of music at South Plains College. I spent the next five years consulting hearing specialists and trying everything from nose sprays and allergy medicines to surgery- and nothing really helped.
Being a professional musician, I was concerned that wearing hearing aids would dramatically alter the way I perceived sound and was concerned that music would sound “artificial.” Additionally, my mom and both sets of grandparents had experienced severe hearing issues and had tried various hearing devices with very little success.
A fellow instructor at South Plains College had recommended Cornerstone Audiology, and I was very impressed with the professionalism and courteousness of the staff. They explained the intricacies of my hearing problems and explained how hearing aids would help me regain a significant part of my hearing experience. The staff very graciously and patiently walked me through the process of choosing which devices worked best for me and guided me through the payment process.
My life has significantly changed for the better since I began using hearing aids. While it’s not perfect (I still can’t hear mumblers and low talkers and people wearing masks), my day to day life and interaction with people has improved exponentially. I remember the first morning after I began wearing hearing aids, I walked outside and immediately thought to myself, “Holy Moly, those birds are loud.” I realized how much of life I had been missing.
Don’t waste another day of your life. Contact Cornerstone Audiology at the first opportunity. The Sweet Music of Life is too precious to miss.”
– Cary C Banks
Thank You To All
We’re incredibly thankful for all patients that supported “Hearing Health Awareness Month” and helped to spread the word.
Although people often neglect their annual hearing checks, with people now wearing masks and limited visual cues for speech understanding, annual hearing checks are more important than ever before.
If you would like to schedule your hearing assessment, then click here for full details.
If you have a question or would like to receive professional guidance, then our team is here for you at 806-687-4327.