With a Costco just a few miles away from our main office in Lubbock, we regularly receive phone calls asking:

“What’s the difference between buying hearing aids from you compared to buying them from Costco?”

With so many important differences, this article will help you to make an informed decision on who is the right option for you and who you should partner with to achieve better hearing.

What’s the Biggest Difference?

What makes this comparison difficult is that fundamentally, Cornerstone Audiology does not “sell” hearing devices, we sell hearing healthcare.

From caring for the hearing health of over 10,000 people in West Texas, we have learned that hearing aids are just one piece of the puzzle toward achieving better hearing.  The most important aspect of achieving better hearing would be ensuring that you are working with the right team of experts.

From the importance of comprehensive testing and verification measurements to ensuring that the hearing technology delivers the best outcome… then the ongoing care, support, adjustments and continuous amends to always ensure you are achieving the best results.

To help you to understand the key differences, we have developed a comparison chart to share the truthful benefits of choosing both Costco and Cornerstone Audiology.



The first distinction is that Cornerstone offers comprehensive hearing assessments where Costco offers “free hearing tests to determine if you could be helped by a hearing aid”.

A comprehensive hearing assessment goes through multiple steps to check all areas of your hearing health, ensuring that a hearing challenge isn’t a result of a more serious medical condition.  Exact hearing thresholds and word understanding are obtained, ruling out cerumen impaction and middle ear fluid as temporary causes for hearing loss.  Audiologists are trained to understand when a medical referral is necessary and our network of colleagues in our communities are vast, ensuring that the patient is in the best care and their overall health is our priority.

With similarities in Repair Warranty and Loss & Damage Warranty, this is the peace of mind of knowing how long you are covered if your hearing devices stop working, need replacing or are damaged, with both offering three-year repair warranties and Cornerstone offering a three year Loss & Damage warranty compared to Costco’s two years.

However, Costco is the cheaper solution with their Kirkland Signature 9’s being available for $1119.99, which is very different to the investment required to receive the award-winning care of Cornerstone Audiology.

Costco also wins against Cornerstone in terms of their opening hours, with evenings and weekends being available … you also can’t walk away with a hot dog following every appointment when partnering with Cornerstone, although cookies are coffee are available!

But when it comes to convenience, Cornerstone is proud to offer Virtual Appointments, Live Assistance and Curbside Hearing Aid Service. This allows you to receive care, support and attention without having to come into our office. Through the latest technology and a team of Doctors of Audiology, programming and support can happen via live video calls, and Curbside appointments mean that you can receive drive-up support from the comfort of your vehicle.

Although Costco is the cheaper solution when paying out of pocket, you may find that Cornerstone’s Payment Plans or Managed Insurance Benefits are a better option for you. This means that we’re able to maximize your insurance benefits on your behalf and break your payments into monthly, quarterly or annual payments.

Finally, according to recent surveys, dated July 21st 2020 – Costco hearing aid center receives 3 out of 5 stars on ConsumerAffairs.com, whereas Cornerstone Audiology is rated 5 out of 5 by over 100 people on Google Reviews.

In summary, whether you decide to work with Cornerstone Audiology or Costco, making the decision to address your hearing challenges is such an important first step.

Both options are right for some people and not others, we understand it is your decision and value is different for different people.

If you have any questions or need any clarification, then you can request a call back on this page or you can call us at 806-687-4327. Also, feel free to email our founder and owner directly at drhubik@cornerstoneaudiology.com, she is always happy to help.

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Julie Hubik, Au.D., CCC-A - Doctor of Audiology & CEO of Cornerstone Audiology

Dr. Hubik is the owner and founder of one of West Texas' most trusted and professional hearing providers, Cornerstone Audiology. She received her bachelor of science degree in communication disorders as well as her doctorate of audiology from Texas Tech University Health Sciences Center (TTUHSC). In her youth, Dr. Hubik became interested in helping people with a hearing loss to communicate more effectively and therefore pursued a degree in this field. Dr. Hubik was born and raised in Anton, Texas, and appreciates working with the people of West Texas. She and her team are proud to serve the hearing needs of their community.